Our Story — EliteOS

Our Story: How DVM Elite and EliteOS Began

Founder’s letter

“About 15 years ago, I came to a pivotal decision. I wanted to make a difference—and I identified two possible paths.”

As a veterinarian, Dr. Warren saw that privately-owned clinics were exactly the kind of small businesses that needed help. With entrepreneurial zeal, he built a team and a business model designed to transform independent practices—and ultimately, to give back to communities around the world.

Dr. Michael Warren — Founder, DVM Elite

Not just a business. A mission with three parts.

01
Transform independent practices

Turn the often-stagnating business of independent clinics into a model that provides success for the owner, the staff, and the community they serve.

02
Build a team that creates real impact

Attract and develop an exceptionally talented internal team dedicated to identifying the major obstacles preventing practice owners from being fully successful.

03
Integrate social contribution into the model

Not just private practices—entrepreneurs around the world benefit in the form of micro-credit loans funded on behalf of each client.

$3M+

Over $3 million in Kiva loans to help entrepreneurs across the globe.

When a practice grows with DVM Elite and it’s family of brands, so does the world. We’ve integrated social contribution directly into our business model, funding micro-credit loans through Kiva on behalf of every client we serve. Veterinarians, dentists, chiropractors, and optometrists choosing to work with us are quietly funding opportunities for entrepreneurs across six continents.

15 years in the making

The evolution of Elite

The major launches that shaped the Elite family of brands for veterinary, dental, chiropractic, and optometry practice owners.

2011
DVM Elite
DVM Elite launches
Dr. Warren and Melani Seymour launch DVM Elite with website design, SEO, social media, and branding — founded by a veterinarian, for veterinarians.
DVM Elite
Consulting & marketing innovation added
DVM Elite expands to include consulting services and innovative marketing strategies.
2012
2014
POD
POD Community launches
The first veterinary mastermind peer community for non-competitive private owners is introduced.
Dream Team
Dream Team launches training
The Dream Team debuts with Five-Star Front Desk Training to help practices convert more of their marketing investment.
2016
2016
Dream Team
Dream Team adds recruiting
Recruiting resources and support are added to strengthen practice teams even further.
UPbook
UPbook call tracking launches
UPbook launches call tracking software that scores new client calls to improve front desk performance.
2018
2020
UPbook
UPbook adds VOIP phones
UPbook adds VOIP phones, booking-rate tracking, team targets, and built-in rewards.
Concierge Elite
Concierge Elite launches
Concierge Elite is introduced in response to COVID-era demand, providing overflow call support for practices.
2021
2022
Concierge Elite
Dedicated virtual CSRs added
Concierge Elite expands with dedicated virtual CSR support.
DVM Elite
Build to Sell System launches
DVM Elite introduces the Build to Sell System to help owners become sale-ready, and expands to support optometry, dental and chiropractic practices.
2023
2023
Transitions Elite
Transitions Elite launches
Transitions Elite launches to support owners preparing to sell to corporate groups or private equity.
Practice Elite
Practice Elite launches
Practice Elite launches as a boutique practice-sale solution for smaller independent practices.
2025
2026
UPbook
UPbook Rewards Loyalty launches
UPbook launches a modern digital wallet loyalty platform to help practices reward visits, referrals, and purchases.